Sarah Jessica Parker, Christy Turlington, Elaine Welteroth and Alan Cumming have collaborated with Bloomingdale's to star in the department store's spring 2018 campaign, The Heart of NY.

The campaign celebrates Bloomingdale's 'connection and heritage' to the city, with each personality sharing their favourite memories of the store and of New York, and Cumming commented 'I think Bloomingdale’s is so beloved because it’s just one of those things that you associate with New York... you know exactly what you’re getting, and yet it still surprises you'.